THE ULTIMATE GUIDE TO YOUR PRODUCTS IN 3D ON THE WEB
The E-commerce Train
The e-commerce train left the station years ago and shows no signs of slowing. Business to consumer online spending is up dramatically each year. According to UPS' Annual Pulse of the Shopper Report, discretionary retail spending was up 4% over the past year, while e-commerce grew 13%. In fact, online spending easily outpaces in-store shopping, with online influencing almost 80% of buying decisions.
Don't forget about Mobile
Each year, mobile devices are accounting for more online purchases. According to the UPS Report, mobile now accounts for 48% of online purchases. This is a 7% increase from 2015, at the expense of desktop purchases.
B2B Joining the Party
Online Consumers Are a Picky Bunch
Good News, Bad News
3D Web To the Rescue
What Exactly is 3D Web?
3D Model - Refers to a product of 3D modeling. Which is defined as "the process of developing a mathematical representation of any surface of an object (either inanimate or living) in three dimensions via specialized software". Some of the more common software used by 3D artists are Maya and 3DS Max by Autodesk, Blender, Modo and ZBrush. The output from 3D modeling software can be a number of different formats. Some of the more common are FBX (Filmbox), OBJ (Wavefront) or DAE (Collada).
Real-Time Rendering - Refers to interactive 3D computer graphics or models. Traditional computer graphics are baked into non-interactive images or sequential video. Real-time rendering allows a user to control the display of the 3D model. The model responds in real-time by providing the view requested.
How Is 3D Different Than 360 Degree Photography?